Businesses are often looking to think outside of the box to get people through the door. Valle Drive-In is doing just that by starting a Faith Flicks series on Wednesday evenings.
Valle will be showing faith-based movies on Wednesday nights on May 4, 18 and 25, hoping to give a creative alternative for local youth groups and churches in the area. On May 4, “God’s Not Dead 2” will be shown and on May 18 and 25 the film will change to “Miracles From Heaven.”
“What we were looking for was different things we could do during our normal non-operating times,” owner Jeff Namminga said. “Typically, in April and May we are only open on weekends, and we’ve got an agreement with our studios for films that we have to show during that time. What we were looking for were things we can do during the week or how we can use the facility if different, creative, good ways.”
The series got a rocky start on April 27, as rain fell from the sky making it a less than ideal night for a drive-in movie. Namminga said even with the rain, people came out to the movie, and he hopes even more come as the weather improves.
“It is a little bit tricky because it is new. We are trying to get the word out by reaching out to a couple hundred of churches and through social media,” Namminga said. “One of the thoughts was to do something on a Wednesday and have an alternative for youth groups or church groups to use a cool facility.”
To help encourage new patrons, the drive-in is offering a discount price of $5 to see the movie.
“Just from a personal standpoint because myself and my business partner are Christians, we see this a nice opportunity. We tried to cut the costs to make it accessible and reasonable for people who want to come out,” Namminga said.
During the months of June, July and August, Valle will on be on its summer schedule of feature films every night of the week. Namminga said because of contracts with studio, the drive-in must show those films during those times.
If the Faith Flicks series is successful, Namminga fully anticipates bringing the series back in September when fall hours begin.
Gates open at 6:30 p.m. and the show begins at dusk each Wednesday. For more information about how the Faith Flicks series, contact Valle Drive-In at 641-792-3558.
Contact Jamee A. Pierson at
641-792-3121 ext. 6534 or