Letting her roots shine

Sparkle and shine, bright colors and funky decorations — Wild Roots Boutique and Suites, now in Prairie City, is open and excited to welcome in the community. Located in the former Prairie Escape Wellness Center at 301 W. Jefferson St., Wild Roots features women-led businesses from a hair salon to nail technician, a tattoo artist, message therapist and esthetician.

“I like color, I like funky, I like happy. I think disco balls make you happy,” owner Kayci Bloethe said. “Wild Roots is based on, we’re all women and we’re rooted in generations of strong women. We live by our own rules. We’re all self-employed, we’re business women who make our own schedules.”

Formerly in downtown Colfax, Wild Roots moved to Prairie City earlier this year opening its new doors Jan. 1. The business was a perfect match for the recently vacated building and after adding her unique touch it is ready to welcome community members around the county.

“We were in Colfax in the old doctor’s office. I had worked in there and also rented a room. After it closed I wanted to bring more of my services in there so I got the wild idea of turning it into a suite place to compliment my services with other ones,” Bloethe said. “I wanted to buy the building and they didn’t want to sell it ... and we had different ideas for things. I had my eye on this place and somehow it just worked out. I called Dan Stravers and asked him about it. I said I have a business that is move-in ready. I don’t want to change anything I just want to add color to it. It was available and now this is my dream come true. There is so much room for growth and built for what we do.”

Walking through the door Bloethe’s design aesthetic is evident with dozens of disco balls shining, colored cowboy boots decorations and a cheetah print pattern painted on the wall. Fun and bright, Bloethe wants people to feel happy as they come in for their services.

“I like when people come in and get a taste of our personality,” Bloethe said. “We wanted to make it like us: very colorful, vibrant and funky.”

Only moving five miles down the road makes the new location an easy trip for clients of the businesses. It was important for Bloethe to be able to stay in the area and she is excited for the new opportunities Prairie City brings.

“Prairie City is five miles down the road from Colfax; it’s not far,” Bloethe said. “We’re still in Jasper County. We wanted to stay in a small town and this is just perfect.”

The building is currently full with all businesses previously with Bloethe making the move to the new location, along with a previous tenant. The building still has the event room and Bloethe has plenty of ideas on how to use it.

“It is nice to have a space for a lot of different things,” Bloethe said.

As the weather turns warmer and events start popping up more frequently, Bloethe and her crew are excited to get out in the community become a part of the fabric of Prairie City.

“We want to build community here,” Bloethe said. “We tried to be really involved in Colfax so getting to know people in this area. We hope that people are just as excited for us to be here as we are. It was a no-brainer to move here. We want to build those relationships. We’re laid back and we like making people feel good and pretty.”

To learn more about the specific businesses at Wild Roots Boutique and Suites, visit them on Facebook.