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Local

Carson King joins the 7th annual Farmer Wave Week in Iowa

Iowa’s 2020 Farmer Wave Week kicked off Monday. Starting back in 2014 then Governor Terry Branstad proclaimed a weeklong celebration in Iowa called Farmer Wave Week at the request of Todd Collins. Collins grew up on a farm in Carroll, where seeing the farmer wave was an everyday occurrence. “Everyone would wave to everyone” Collins said. After years of living in Wisconsin, Todd noticed that only in Iowa did he see the farmer wave on a regular basis and started his idea of Farmer Wave Week.

This year’s Farmer Wave Week has an “Iowa Nice” twist — limited edition 2020 Farmer Wave shirts are going to be sold with all proceeds going to The Carson King Foundation, a nonprofit geared toward helping children and families in times of need and uniting communities to make a difference.

Many Iowans were introduced to Carson King in 2019 at the annual Cy-Hawk football game as he held up a sign asking for beer money during the College Game Day broadcast. That beer money turned into a donation of more than $3 million for the University of Iowa Stead Family Children’s Hospital and lead to the beginning of The Carson King Foundation. 

Todd (Collins) Steinkamp, an owner and the general manager of Trending Media, Inc. — which houses both News Talk 1230 KFJB and Iowa’s Best Country, KIX101.1 radio stations — is thrilled along with Trending Media to partner with King to not only celebrate Farmer Wave Week but also the “Iowa Nice” which both Farmer Wave Week and The Carson King Foundation were built on.

The new Farmer Wave Week video — youtube.com/watch?v=Jug0TcmWxow&feature=youtu.be — includes Todd and Carson unveiling the new t-shirt design. The shirts will be available for purchase through eliteia.com/products/farmer-wave-shirt.

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