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Iowa Speedway, Blue Ox announce partnership

Speedway campgrounds will bear the name of industry leader in towing technology

Published: Thursday, May 15, 2014 11:26 a.m. CST • Updated: Thursday, May 15, 2014 11:29 a.m. CST

Officials from Blue Ox along with Iowa Speedway Track President Jimmy Small have announced a new multi-year partnership that designates the trackside general campgrounds and driver/owner motorcoach camping lots as the Blue Ox Campgrounds. 

The two-tiered trackside campground overlooks Turns 3 and 4 above the “Fastest Short Track on The Planet.” As part of the agreement, Blue Ox will be named the Official Towing Products Provider of Iowa Speedway. Blue Ox is the leading manufacturer of tow bars, baseplates, weight distributing hitches, gooseneck hitches and motorhome suspension products. The Blue Ox brand is familiar to many NASCAR team owners, fans and drivers who make race tracks their home for more than 30 event weekends a year.  

“We are excited to announce our partnership with Blue Ox, a company with a strong reputation and a perfect fit with our passionate fan base,” said Small. “While the partnership is new, Blue Ox continues to set the standard for advancements in towing technology and safety.”

“Blue Ox is pleased to partner with the Iowa Speedway,” noted Blue Ox President Jay Hesse.  “We wanted to sponsor this track because of our fondness for the NASCAR fan base and because we see a lot of advantage in promoting our tow bars, weight distributing hitches, gooseneck hitches, etc. in this venue.  Also it is the closest track to our factory in Pender, NE so it is easier for us to attend.  We look forward to many years of working with the track to support our NASCAR friends”

“Wide-Opening Weekend” kicks off at 8 p.m. Saturday with the Casey’s General Stores 150 NASCAR K&N Pro Series event, an exciting combination race between the stars of the NASCAR K&N Pro Series East and West. The Get to Know Newton 250 presented by Sherwin-Williams will take center stage at 1 p.m. Sunday and will be broadcast live on ESPN.