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Fareway COO part of re-grand opening of Newton Fareway

Published: Thursday, March 13, 2014 11:26 a.m. CST • Updated: Thursday, March 13, 2014 11:53 a.m. CST
(Zach Johnson/Daily News)
Fareway COO Fred Greiner and Newton Fareway employees celebrate the re-grand opening of the store on Wednesday.

Newton Fareway held its re-grand opening on Wednesday, with Chief Operating Officer Fred Greiner in attendance for the ribbon-cutting hosted by the Greater Newton Area Chamber of Commerce Chamber ambassadors.

Fareway will be hosting specials through Tuesday to celebrate the re-grand opening.

“To see the store from the way it was just a few months ago, and now to see it today really makes us proud to have made the commitment to the remodel with all the new equipment, new ceiling tile, new floor, all the additions to the departments, we have much more to offer our customer with a larger variety,” Greiner said. “We are really pleased the way it turned out.”

Fareway corporate officials were contemplating moving out of the current location but found through studies completed by the company that being close to downtown was the best option for business.

“We like the location, its a little bit closer to the actual downtown versus having to move further off of the main street. So we really liked the location and after looking from an engineering perspective, we felt we could do some updates to remodel the store and take us into the future,” Greiner said. “We absolutely wanted to remain downtown. The other areas that we looked at would take us further away and we felt that this would just be best.”

Greiner feels that shopping in Newton Fareway will be a new experience with the same quality of service for years to come for regular customers or first time customers.

“They will find departments that we haven’t had and the selection of frozen food has expanded to over half of what it was,” Greiner said. “There’s additional offerings in our fresh meat department and the dairy department displays has more flavors and brands to offer customers. Just the fact that we have been able to put in larger cases allowed to bring in a better variety, so hopefully customers will find that it’s easier to shop.”

Staff writer Zach Johnson may be contacted at (641) 792-3121, ext. 425, or at zjohnson@newtondailynews.com.