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Vernon named one of industry’s 50 most powerful people

Published: Monday, Sept. 23, 2013 11:42 a.m. CST

Chris Vernon, MAS, president and COO of The Vernon Company, has been recognized among the Counselor’s Power 50, the annual ranking of the most powerful executives in the advertising specialty market.

Vernon ranks 43 on the Power 50, and it marks the eighth consecutive year he has made this prestigious list. Vernon is the only Iowan represented on the Power 50 ranking.

“The trendsetters and power brokers on the 2013 Power 50 list set the industry gold standard for everyone else to follow,” said Timothy M. Andrews, president and CEO of Advertising Specialty Institute. “Earning a spot on this coveted list requires a distinct combination of power, influence and winning agendas.”

The ranking is determined by a panel of editorial experts at ASI’s Counselor magazine, “the voice of the industry,” and is based on factors such as nominees’ achievements and revenue throughout the year and the health of their companies.

“It’s humbling to be recognized with the Power 50 designation again in 2013,” Vernon said. “I feel extremely lucky to have hundreds of outstanding team members who make Vernon a very special place to work. I truly believe our collaborative management process and business transparency empowers our people to reach above and beyond in creating/executing winning campaigns for our valued clients. It’s definitely a full team effort.”

The Vernon Company, a fourth-generation family business founded in 1902, manufactures and markets targeted promotional advertising-based solutions to help businesses build their brand, establish a corporate identity and increase profits.