Customer service is key as Valle Drive-In opens for season
While the era of classic cars lined up at drive-in theaters may be decades in the past, all it takes for a little jaunt back in time is a drive west on First Avenue to the Valle Drive-In.
Just a short drive away from the Westwood Golf Course lies an American treasure just waiting to be discovered. Simply pulling into the theater feels like opening a time capsule, as the theater first opened in 1948. While some go for the movies, other go for the experience — and for good reason.
Only four drive-in theaters remain in Iowa, and owner of the Valle, Jim Mertz, said he is happy to be included in those select few. A recent study published in the Los Angeles Times said drive-ins comprised of only 1.5 percent of movie screens in the United States, and at the industry’s peak, 25 percent of the nation’s movie screens had been drive-ins.
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