Track Talk: Iowa Speedway thrives on diversity of events
Like every successfully operated motorsports entertainment facility on Earth, Iowa Speedway schedules a diversity of event activities in addition to our annual line-up of marquee racing events. And there’s really no mystery in that at all.
Providing quality events at a good value in a highly competitive entertainment marketplace is the reason for this diversity, and thriving race track facilities like Iowa Speedway must promote suitable non-traditional events in addition to the core racing shows in order to give our customers the widest variety of entertainment options.
That may seem very simple and straightforward in concept, but it’s a lot more complicated when put into practice.
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