The Iowa Food & Family Project and Subway restaurants share many values, including the commitment to raising awareness about healthy food options, connecting people to their food and supporting Iowa farmers and local communities.
Now, they are partnering this year to take those shared values to a higher level.
“This is an exciting collaboration for the Iowa Food & Family Project as we demonstrate a direct connection between Iowa farmers and the food many people enjoy every day,” said Aaron Putze, director of communications for the Iowa Soybean Association and coordinator of the Iowa Food & Family Project in a press release sent Monday.
“Subway restaurants are known for healthy options, quick service and a commitment to wellness,” Putze added. “Iowa farmers work to supply those items needed for companies to succeed and meet the needs of today’s consumer.”
For example, many Iowa turkey farmers work with West Liberty Foods, a company that prepares turkey meat for Subway restaurants.
“I’m excited about this new relationship with the Iowa Food & Family Project as our stores are locally owned and those owners are very committed to serving their communities,” said Christian Renaux, an account executive representing Subway restaurants. “We share a common interest with Iowa farmers as we want our customers to know where their food comes from and trust them as a source of healthy food options.”
The first event featuring the new partnership celebrates football and food in February. The Iowa FFP and Subway are teaming up to award one lucky Iowan a feast to be enjoyed during the Super Bowl.
The sweepstakes kicked off in December at the Coral Ridge Mall in Coralville, Jordan Creek Mall in West Des Moines and Mall of Bluffs in Council Bluffs. The prize package valued at $500 includes Subway sandwiches, cookies and other assorted snacks and gifts.
The grand prize will be personally delivered to the winner by a farmer in time to enjoy with family and friends during the big game.