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Home & Garden

The Importance of professional photos when selling your home


More than 90 percent of those looking to buy a home begin their search online, so it’s no secret that photographs are one of the major selling points in home sales.


If you’re looking to sell your house it’s important to have high-quality professional photos to showcase your home’s best attributes and get you top dollar with the least amount of time on the market.


In an internal study, IMOTO—a company creating real estate photography for both sellers and REALTORS®—compared 350 listings using their professional photography against 350 similar listings in the same ZIP code, according to Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than the homes without professional photos.


A real estate photo is different than an artistic photo. An artistic photo may look pretty, but it doesn’t necessarily show the amenities your home has to offer. One way to gauge the quality of a real estate photo is to look at pictures of a small bathroom, adds A professional photo will capture most of the room.


Photos that most buyers are interested in start with the exterior of your house. Known as curb appeal, the exterior photo will highlight the front of your house and be the first photo buyers see online when they search a real estate sight. It creates a first impression that could mean the difference between zeroing in on your house or scrolling onto the next house.


Other key locations, according to, include:


--Master bedroom

--Master bathroom

--Unique features like custom mantles, leaded-glass windows or built-in bookshelves

--Small areas like half-baths and laundry room


Bottom line, when searching for a realtor to sell your home, find one who supplies professional quality photographs.



ReMax Real Estate Concepts

120 N 2nd Avenue West

Newton, IA 50208