Weight loss: $44 billion industry ...

She’s fed up with being overweight! It’s time for a change. The ad says lose 20 pounds and drop two dress sizes (just like the celebrity). She walks through the door of the weight loss center and is greeted by the diet counselor. The counselor weighs her, discusses current nutrition habits and puts her on the 1,000 calorie per day plan and tells her to walk/jog everyday. She is informed that her food intake will come from the packaged foods and delicious shakes sold by the center, and she will lose weight. A week later the woman returns to the diet center after following “the program” and the first thing they do is direct her to the scale. She lost five pounds! In a week! She buys more packaged food. The second week, two more pounds! The th