— The holiday season is always a festive time of gatherings, celebrations and parties. That makes it the right time to remind people to drink responsibly and to not drive drunk. To help send that message, the Beer Institute is partnering with Congressman Dave Loebsack (IA-02) to record and distribute public service announcements asking consumers to share our industry’s Commitment to Responsibility.
To date, more than 30 members of Congress have agreed to participate in the Beer Institute’s nationwide holiday PSA program. Working with these elected officials, the Beer Institute hopes to send a powerful message: “Get a designated driver. Find a safe ride home. Drink responsibly.”
“We want to remind the public that drunk driving is never acceptable,” said Jim McGreevy, Beer Institute President and CEO. “The 22,000 men and women in Iowa who work for our country’s brewers, beer importers and industry suppliers are committed to this issue. We are parents and neighbors ourselves, and want the roadways safe in our communities. It’s an honor to work with Congressman Loebsack to help his constituents.”
“The Holiday season is a time for friends and family to get together and celebrate all that we are fortunate to have,” said Representative Loebsack. “It is also a time to remember to celebrate responsibly so our family and friends make it home safely. Whether you designate a driver or call a cab, it is important that we keep our roads safe so everyone makes it home.”
According to the U.S. Department of Transportation, drunk-driving fatalities have decreased 52 percent since 1982. Brewers and beer importers are committed to ending this preventable issue, and invest in a host of community-level programs to promote safe rides home, designated drivers and responsible drinking.
To learn more about the Beer Institute's Commitment to Responsibility please visit www.BeerInstitute.org/responsibility.