Skiff Medical Center has joined the Newton Daily News and radio station KCOB in Newton to fund a unique “Get to Know Newton” promotion involving NASCAR rising star Jesse Little and his K&N Pro Series race team at the Iowa Speedway on Friday.
The now-familiar “Get to Know Newton” logo will be emblazoned across the hood and rear quarter panels of Little’s potent Chevrolet during the track’s NASCAR K&N Pro Series East/West “Autolite Iridium XP 150” race, slated to start at 8 p.m. this Friday night, garnering valuable exposure to thousands of race fans at the track as well as a national television audience.
Skiff’s cash investment will fund the “Get to Know Newton” sponsorship of Team Little Racing, while the medical center’s marketing department will receive the full amount in advertising credit, half from Newton Daily News and half from KCOB.
“We are so grateful for our partners who have helped to enhance and expand our community’s branding campaign,” said Natalie Umsted, management analyst for the City of Newton. “Skiff Medical Center, Newton Daily News and KCOB all stepped up to make this unique sponsorship possible, and we can’t thank them enough for making civic duty a priority. Through their collective generosity, potentially millions of people will have an opportunity to ‘Get to Know Newton’ this week.”
Little, 17 years old and one of only 12 young drivers named to the prestigious NASCAR Next program, recently won the K&N Pro Series East race at the one-mile New Hampshire International Speedway and has set his sights on Pizza Ranch Victory Lane at the ultra-fast 7⁄8-mile Iowa Speedway.
“We’re excited to be part of this campaign where race fans and those watching on television can learn more about this great central Iowa city,” Little said. “We’ve been running well this season and expect another top-notch performance at Iowa Speedway this weekend. With a solid run will come additional opportunities for our team to showcase the ‘Get to know Newton’ campaign, and the work Skiff Medical Center does in the community ... this partnership is very helpful in our efforts to promote Newton and the upcoming race weekend.”