“It’s a new look with the traditional service,” Newton Fareway General Manager Steve Henscheid said.
The store will be hosting a “re-grand opening” on Wednesday at 10 a.m. The grand prize given to one visitor that day is a $100 Fareway gift card.
“During the celebration, we will have drawings for prizes including coolers, hats, lawn chairs and much more” Henscheid said. “A few food vendors and a few spirits vendors will be on hand giving samples out to customers throughout the day.”
The Greater Newton Area Chamber of Commerce will be on hand to celebrate the end of the remodeling process for the store.
“Darrell Sarmento will be down here with the Chamber Ambassadors with the ribbon and the big pair of scissors for the traditional ceremony,” Henscheid said.
Last summer, Newton Fareway began its remodeling process, starting with the parking lot and roof to conclude inside the store.
“This fall, the store will be turning 30 years old, so with the age of the building, we wanted to do all the exterior before working on the interior of the store,” Henscheid said. “We replaced the roof, which hasn’t been replaced since the store opened about 30 years ago. We replaced the roof, so we didn’t have to worry about leakage. The traditional roof warranty is 15 to 20 years, so we got many more years out of it.”
The next part of the exterior remodeling was modernizing the store, which was done by adding a new canopy and signage outside.
“It simply looks better,” Henscheid said. “The store shines with lighting from the canopy and from the Fareway shield makes it stand out, so when a customer drives by they know it’s Fareway.”
The corporate office has begun a new tradition with stores by painting the outside of the store.
“We’re the second store to be painted corporate wide,” Henscheid said. “It really brightens up the outside of the store. The brick, through time, discolors, so they sealed it and painted it.”
The interior of the store features a new layout of the store, a new ceiling, new modernized shelving, stand up freezers and new storage coolers to keep products cold.
“We have been able to add 500 new products in the store, which offer multiple types or flavors to give our customers a better selection,” Henscheid said. “We have essentially made the store bigger to offer more space for displays to offer promotions throughout the store.”
Fareway will now offer cold beer with its stand up cooler. The store will be able to offer more of a selection for customers.
“We will always have cold beer on hand,” Henscheid said. “We have a cooler in back keeping the beer cold throughout the day, which means when we restock the beer it will be ready for the cooler. We will have more quantities and selection for customers.”
The meat counter has expanded out by 12 feet to give more of a selection for customers.“We will be offering seafood and many specialty meats just in time for the grilling season,” Henscheid said.
This new look hasn’t changed the tradition of Fareway.
“We have completed the remodeling process and have been able to keep our prices competitive,” Henscheid said. “We will continue to offer price match with our local grocery stores. We will continue to be your downtown grocery store offering competitive prices along with great service.”