No more “fro-yo” for Newton residents as Worth the Weight, a frozen yogurt parlor, announced it will be closing on Nov. 1.
Worth the Weight is located on the west side of the square and first opened in April 2012. Owner Larry Thompson explained the decision to close.
“We just don’t have enough business coming through the door,” Thompson said. “We got a good loyalty base, but not enough new customers. I appreciate the business I get from my loyal customers, but I can’t count on them realistically to come in here every day and keep me running. They have other obligations, too. Bills and stuff like that.”
In the 2013 “Reader’s Choice” poll conducted by the Daily News, Worth the Weight was voted as Newtonians’ second-favorite place for dessert and third favorite ice cream place.
Thompson had thought this store could have been the start of something bigger for his business.
“I was hoping to be here for a long time,” Thompson said. “I kind of liked the idea that when the younger generation got older, it was a place (they) could remember they went to with their families and they hung out (at) with their friends when they got to high school.”
“I was hoping, that if we did well, we could branch out to other communities,” he continued.
He cited Grinnell and Pella as examples of the type of market he would have wanted to branch out into had the business grown.
With this venture closing, Thompson said he plans on looking for another job and continuing to focus on his other business Gaming Hub, which is also located on the west side of the square.
Thompson also said prices on frozen yogurt and merchandise will be lowered until they close their doors.
“I would like to thank the people that have been loyal to us during our time here and we appreciated their business. We’re sorry that we can’t keep it open for them,” Thompson said.