Apps not effective tool for teaching babies
WASHINGTON (AP) — Smartphones don’t make smart babies, an advocacy group declared Wednesday in a complaint to the government about mobile apps that claim to help babies learn.
The Campaign for a Commercial-Free Childhood, whose allegations against “Baby Einstein” videos eventually led to nationwide consumer refunds, is urging federal regulators to examine the marketing practices of Fisher-Price’s “Laugh & Learn” mobile apps and Open Solutions’ games, such as “Baby Hear and Read” and “Baby First Puzzle.”
The Boston-based group says developers are trying to dupe parents into thinking apps are more educational than entertaining. It’s the campaign’s first complaint to the Federal Trade Commission against the mobile app industry as part of its broader push to hold businesses accountable for marketing claims about their technology to very young children and their parents.
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