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Family Video fights lymphoma with fundraiser

‘Round It Up for Lymphoma’ campaign will support research, UIC tissue bank

Published: Thursday, March 14, 2013 11:07 a.m. CDT

GLENVIEW, Ill. – Family Video, the nation’s largest movie and game rental chain, is taking a leading role in the fight against Lymphoma.

For the second year in a row, Family Video customers are invoted to “Round It Up for Lymphoma” in stores between March 15 and 31.

In 2012, the company raised one million dollars toward lymphoma research. By simply rounding up transactions to the nearest dollar, Family Video customers will donate toward one of two causes: the launch of a Lymphona Tissue Bank at the University of Chicago Medicine, and general lymphoma research at the Lymphoma Research Foundation.

Tissue banks have allowed medical experts to discover new genes as well as differing genetic profiles of lymphomas that look the same under a microscope. These differing genetic profiles explain why some patients are cured and some are not.

“Lymphoma is a disease that has touched the lives of many of our employees and their loved ones,” Family Video president Keith Hoogland said. “By starting this tissue bank, we will be able to better understand why lymphoma develops and study how different environmental factors impact prognosis and treatment.”

“Ultimately the tissue bank will help us make significant progress toward finding a cure,” he added. “Our customers have shown their generosity about this cause in the past and we are excited for our company to be able to play this role in the fight against lymphoma.”

Lymphoma is the most common type of blood cancer in adults and the third most common in children. More than 500,000 Americans are living with the disease in some form and 200 more are disgnosed each day.

Customers can participate in the fundraiser at any Family Video location or may donate online at familyvideo.com

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