NRA title sponsor for NASCAR Cup race in Texas
FORT WORTH, Texas (AP) — The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race.
The deal with Texas Motor Speedway comes at a time when the NRA is involved in a renewed debate on gun violence in the wake of the December shooting at Sandy Hook Elementary School in Newtown, Conn.
“It’s not about politics. It’s about sports marketing,” TMS president Eddie Gossage said Monday after the announcement of the one-year agreement with the NRA that includes a renewal option.
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