Daytona 500 gets ratings boost from previous year
DAYTONA BEACH, Fla. (AP) — With Danica Patrick starting from the pole, the Daytona 500’s preliminary television ratings were much higher than last year’s.
Sunday afternoon’s race earned a 10.0 overnight rating and 22 share on Fox, the network said. That’s up 30 percent from 2012, when rain pushed the event to a Monday night. It was the highest overnight rating since 2006.
Jimmie Johnson won the race while Patrick was eighth, the best finish by a woman at the Daytona 500.