Want a home-cooked meal? It’s in the can
NEW YORK (AP) — There’s nothing more satisfying than a home-cooked meal, especially if it comes out of a can or a pouch.
As more people try their hand at mimicking sophisticated recipes from cooking shows and blogs, food companies are rolling out meal kits and starters that make amateur chefs feel like Emeril Lagasse or Rachael Ray in the kitchen.
Call it the next generation of dinner-in-box sets like Rice-A-Roni and Hamburger Helper that were rolled out as moms flooded the workforce in the ‘50s, ‘60s and ‘70s. But the new kits and starters go beyond just browning meat and throwing evaporated cheese and seasonings into boiling water — the idea is to make people feel like they’re making their meals from scratch.
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