Japan’s new import rules to help U.S. beef industry

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“Australia is not just going to give up the market share they’ve gained,” Schulz said.

And some Japanese consumers may still be uneasy about U.S. beef, Schulz said.

Mad cow disease, or bovine spongiform encephalopathy (BSE), is fatal to cows and can cause a fatal human brain disease in people who eat tainted beef. The World Health Organization has said tests show humans cannot be infected by drinking milk from infected animals.

Japan banned American beef for three years between 2003 and 2006, and it only resumed imports after imposing tough safety standards. U.S. exporters must remove spinal columns, brain tissue and other parts considered linked to mad cow disease from any shipments to Japan.

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