Ho Ho Holy Discount: Vatican tax-free store busy

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The Vatican Museums, home of Sistine Chapel, are the main profit-making enterprise of the Vatican city state, bringing in €91.3 million in revenue last year alone. But other smaller entrepreneurial endeavors boost the Vatican’s coffers as well, including the department store, the tax-free gas station, the stamp and coin collecting office, the Vatican pharmacy and its supermarket.

And in these days of austerity, their profits and bottom line are ever more important to the Vatican.

The Vatican is entitled to run such tax-free enterprises inside its walls based on the Lateran Treaty, the 1929 pact that regularized and regulates the Vatican’s relations with Italy. But those regulations also limit the Vatican’s customer base, lest all of Rome descend on the supermarket to stock up on Gordon’s Gin (€8.50 a liter compared to the €15 it can run in nearby liquor stores) or Montecristo No. 3 Cuban cigars (box of 25 €84 ($110.95) compared to $164.95 on www.bestcigarprices.com).

About 4,700 people are employed by the Holy See and the Vatican city state; the Vatican’s diplomatic corps — the Holy See has relations with some 175 countries — adds another chunk to the customer base.

Few people outside Rome know the department store exists — there’s no evidence of it on any Vatican website, no photos of its wares, no advertising outside the Vatican walls. Those who do know it exists seem to want to pretend it doesn’t since the high-end luxury items on sale aren’t necessarily in tune with either the sobriety or the salaries of the Vatican rank-and-file.

In fact, on a recent Thursday morning, nary a collar nor religious habit was in sight as ordinary lay folk milled around the spacious store during December’s “extraordinary opening hours” — extended to accommodate bargain-hunting Christmas shoppers who were rewarded with a wine tasting in the central atrium and piles of Brooks Brothers non-iron shirts and Burberry backpacks to choose from.

“More than the prices, it’s the material,” said Luciano, a bulky Roman, who refused to give his last name as he shopped for an overcoat with his wife and an obliging Vatican friend waiting at checkout. “This one I don’t like — I look like a priest,” he muttered as he put the navy blue trench coat back on a hangar.

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