The Michelin Soccer Program and Magnum Automotive donated more than $1,650 in funds and equipment to Newton YMCA. These funds go a long way in helping to provide scholarships, uniforms and other soccer essentials for the participating leagues. Giving back to the community is a top priority for Michelin.
The Michelin Soccer Program partners tire dealers with local youth soccer organizations, providing the dealers the opportunity to reach out to the community. The leagues in turn receive funds and equipment. The soccer leagues are sent certificates that can be redeemed at the dealer’s store for a free soccer ball during a 30-day promotional period, while supplies last. After a 60-day tire rebate promotion included on the certificate, Michelin donates $2 to the soccer organization for each tire sold during the program.
Paul Sandholm of Magnum Automotive in Newton is an avid supporter of the program.
“The Michelin Soccer Program is an incredible way to connect with families and young players,” he said. “The look on the child’s face as you hand them their soccer ball is priceless. I encourage all the Michelin dealers to find a local soccer league and support them through this program.”
“Michelin really believes in youth and making sure they are safe and healthy,” said Don Byrd, vice president of Marketing for Michelin Americas Small Tires. “This program is the perfect partnership of all those elements. We look forward to continuing to grow and donate even more equipment and funds in 2013.”
To learn more about the Michelin Soccer Program, visit www.michelinsoccer.com/?league_overview. To find out more about Magnum Automotive, contact Paul Sandholm at (641) 792-3644 or visit www.magnumautonewton.com.