We’ve been there before

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To the editor:

We’ve been here before.

Once there was a man that blasted onto the scene in our town that promised change. He was selected to become the CEO of Maytag. For nearly two years, as he served under Len Hadley, he made his mark as a charismatic and dynamic individual.

He would fill the room with his presence. He was a great orator and motivator. He selected his words carefully. When he talked, people listened intently, for he spoke of change and a brighter future.

He came to our company with zero experience in our industry. He had no experience with our customers or our products. He didn’t understand us, as employees. Yet, he exuded confidence and an aura of leadership that seduced those of us who worked with him into believing what he said. We succumbed to his personality and salesmanship of his abilities and vision.

Others were seduced as well. The media went “gaga” over him. He appeared on several national business magazine covers as well as in the Wall Street Journal. He was hailed as a “groundbreaking” figure for the African American community.

When he finally took the reins of Maytag, things began to change, alright. On the very first day as CEO, he gathered his direct reports together and said, “Starting today, we are going to change the genetic code of this company.” It started to become clear to those of us that had been there many years that his vision was NOT what he said it was, but rather one that he kept hidden until the right moment. It was more important to him to make a name for himself than it was to make a profit and keep all of us working.

He launched many projects that cost millions of dollars, which cultivated our doubts about his corporate direction. One day a four wheel drive John Deere tractor appeared on a flatbed truck at plant 1. He was trying to put a washer and dryer in a tractor. Another project was to put a washer and dryer in a Ford van for soccer moms. (I drove the prototype.) He spent even more money trying to sell laundry equipment in grocery stores. Project after project wasted millions because he didn’t know our business. He didn’t know our customers. He didn’t know our products and he didn’t know Maytag workers. We Maytagers began to see a big problem arising.

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