NEW YORK (AP) — The price tag remains a big question mark as Apple prepares today to unveil what is expected to be a smaller iPad.

Apple hasn’t said anything about the device, but the veil of secrecy that the company throws over unreleased products has been a see-through affair this year. Most of the details of the iPhone 5, for instance, were known well in advance of its launch a month ago.

In the case of the “iPad Mini” (the real name is not known), tech bloggers and analysts expect a device with a screen measuring 7.85 inches on the diagonal, making it about half the size of the regular iPad. It would be slightly larger than the 7-inch tablets it’s presumably designed to compete with, including Amazon.com Inc.’s Kindle Fire and Google Inc.’s Nexus 7.