In 2010, the Customized Newspaper Advertising, a subsidiary of the Iowa Newspaper Association, conducted a survey of more than 1,200 Iowa households regarding their media consumption.

The survey sample was selected through a random selection of households throughout the state of Iowa. Only telephone numbers drawn in the random sampling were contacted, and a minimum of three attempts was made during the survey period for each telephone number selected in the sample.

The results, which have a plus-or-minus 3 percent margin of error, shed light on the importance of newspapers to Iowans. Here is some of the information CNA gleaned from its survey: