Officials of Iowa Speedway announced today that the track has hired Keith Bisson as eastern Iowa account manager, working primarily out of an office in his hometown of Palo.  

“We recognize the increasing importance of the communities in eastern Iowa, both in terms of fan base and promotional partners for Iowa Speedway,” said Chuck Spicer, vice president of sales and marketing for the track.  “Keith Bisson is exactly the type of sales professional we have been looking for — knowledgeable, skilled and well-connected in the eastern part of our state.”

Bisson, most recently the vice president of Sales at Thunderbird Technical Sales and Service in Cedar Rapids, brings a wealth of experience from stints at Rockwell Collins and General Motors to focus on the business communities in the greater Cedar Rapids, Quad Cities, Dubuque and Rochester, Minn., market areas on behalf of the Newton motorsports facility.