Officials of Iowa Speedway announced today that the track has hired Keith Bisson as eastern Iowa account manager, working primarily out of an office in his hometown of Palo.
“We recognize the increasing importance of the communities in eastern Iowa, both in terms of fan base and promotional partners for Iowa Speedway,” said Chuck Spicer, vice president of sales and marketing for the track. “Keith Bisson is exactly the type of sales professional we have been looking for — knowledgeable, skilled and well-connected in the eastern part of our state.”
Bisson, most recently the vice president of Sales at Thunderbird Technical Sales and Service in Cedar Rapids, brings a wealth of experience from stints at Rockwell Collins and General Motors to focus on the business communities in the greater Cedar Rapids, Quad Cities, Dubuque and Rochester, Minn., market areas on behalf of the Newton motorsports facility.
“I am so enthused about this new opportunity with Iowa Speedway,” Bisson said. “The racetrack is truly one of the top motorsports entertainment facilities in the nation, and there is so much potential to develop new partnerships in Eastern Iowa. I am going to hit the ground at full speed, and I know the results will be there.”
In addition to seeking new partnerships with eastern Iowa businesses, Bisson will manage existing partnerships for the track and will be a direct liaison with governmental agencies and media outlets in the key marketplaces throughout the region. Bisson may be reached through his track email account, kbisson@iowaspeedway.com.