‘Fifty Shades of Grey’ marketing phenomenon goes mainstream
NEW YORK (AP) — You’ve bought rope for that special someone, picked up a few sex toys and read those “Fifty Shades of Grey” books a time or three. You know who you are.
Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream.
Stuart Weitzman and Marc New York have Grey-struck campaigns in the fat September issues of fashion magazines, the former touting black stilettos and high, Anastasia Steele-worthy boots called “Fifty Fifty,” named not for the blockbuster bondage books but equal parts leather and stretch.
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