NPD offering ‘Soft Cone for a Hard Head’ program

Coupled with the interest in physical fitness and the desire to enjoy this great weather, more and more bicyclists and pedestrians have been seen throughout the city. Since July 2010, Newton has experienced 17 motor vehicle accidents involving pedestrians and two involving bicycles. In an effort to highlight bicycle safety and helmet use the Newton Police Department is promoting the “Soft Cone for a Hard Head” program, which runs through Aug. 31.

Students in kindergarten through 12th grade who are observed wearing a bicycle helmet may be awarded a “special coupon” entitling them to a free soft serve ice cream cone from one of three participating businesses in Newton, including Cardinal Corner, Culver’s of Newton and McDonald’s.

The Newton Police Department reminds pedestrians to cross streets at the crosswalks or at intersections and to walk facing traffic as close to the curb as possible if sidewalks are unavailable. When walking at night, wear light colored clothing and carry a flashlight to illuminate your path.

In addition to wearing a light colored helmet, bicyclists are also encouraged to wear light colored clothing while riding at night and to always have the proper headlight and rear light and reflector for visibility for themselves and for passing vehicles. Adding a reflective stripe to your clothing or helmet increases your visibility even more.

Headlights and rear lights/reflectors are required to be seen for a distance of 300 feet to the front and rear while riding. Bicyclists must stop at all stop signs and use hand signals when turning. Please help to ensure the remainder of the summer is safe and enjoyable for everyone by taking time to walk, bike, and drive in a safe manner.

The Newton Police Department wishes all pedestrians and cyclists a safe and cool summer.