Newton resident Dan Livengood of Spartan Promotional Group, Inc. was awarded the 2010 Pyramid Award; the highest honor in the promotional products industry. All winners and nominees were recognized during the 52nd Annual PPAI Pyramid Awards competition held at the 2010 PPAI EXPO at the Mandalay Bay Convention Center In Las Vegas.
Winners and nominees of PPAI Pyramid Awards are recognized for effective use of promotional products in business and institutional marketing programs. The award-winning campaigns feature the creative use of promotional products, packaging and copy to create integrated marketing programs that delivered quantifiable results. These winners and nominees were selected by the PPAI Awards Committee and outside industry judges.
“Creativity and effectiveness are key to winning this much-coveted award,” said Steve Slagle, CAE, PPAI President. “As these winning programs illustrate, there is no limit to the application of a promotional products program. A very simple program can win a Pyramid Award if it is successful at meeting the client’s objective.”
Livengood won the award for the consumer products category when he entered “It’s A Fair Game,” a custom board game that he created along with Robin Taylor, Assistant Director of the Blue Ribbon Foundation. He hired Cathy Rickers of Art-Ala-Carte to illustrate the colorful game art and its components.